Conceptualized, created, and executed branding & identity campaign as the lead graphic designer within an in-house design and web development team. TCT (Transcatheter Cardiovascular Therapeutics) is the industry’s leading interventional cardiology conference, with approximately 10K global attendees. Physicians requested a more vibrant and colorful look. The same four colors and fonts established the brand, while a new color and design theme was introduced every year to help distinguish the conference from the previous year’s look. By using a combination of vector illustrations, photography, and clean typography, the branding was able to visually and creatively communicate messages in a unified way.
Role: Branding & identity, art direction, graphic design, infographics/maps, production/layout for print, digital, and environmental work.
On-site graphics exterior design concept. TCT 2019’s theme utilizes stripes to reflect movement and turquoise as the major color. The Moscone Center had been recently been renovated and the graphics reflect the modernization.
On-site environmental graphic designs printed and produced in collaboration with an external vendor. Conference photography by Richard Koek.
Main Arena screen background designs, color coded for each day
Faculty Lounge graphics mockup
Digital media wall and slides (bottom right)
Various on-site digital signage produced in collaboration with an external vendor
Booth mockup
Various printed pieces: 8.5” w x 11” h flyers, button, badges 4.25” w x 3.625” h, Satellite Guide: Roll fold brochure 28.375” w x 11” h, 4-color process printing, coated paper.
Lanyard design
Pocket Planner design and layout. 80 pages, saddle stitch, 4” w x 9 “ h, 4-color process printing, coated paper.
Layout and print ad designs
Color coded daily agenda schedule layout
Custom map designs
Attendee demographics with custom infographics for Industry
Print and digital advertising examples
Various web banner ads
Eblast designs and templates
Marketing Slide design/layouts with body copy made editable in PowerPoint. Content created by external vendor.
Presentation slide/background designs and infographics
Social media posts
Social media IG post: long scrolling image in one post
Web site - site map revised to consolidate and reduce the amount of web pages
Web site - Home page design and hover states. Created new top navigation bar to simplify the relationship to the parent organization. Top portion is a video created by in-house multimedia producer highlighting the location and conference. Use of parallax scrolling on bottom image.
Web site - inner page template with top header banner and new navigation mega menu designs for each page
Web site - satellite agenda layout in desktop and mobile versions
Web site - Industry’s site map revised to consolidate and reduce the amount of web pages
Web site - Industry’s home page and inner page template with new navigation mega menu designs