Corporate designs for the nonprofit Cardiovascular Research Foundation (CRF®). Since its founding in 1991, CRF has pioneered new technologies and educated doctors on the latest treatments for heart and vascular disease. Branding, identity, and logo have evolved through the years.
Role: Branding campaigns for 2018 and 2015, art direction, graphic design, infographics, production/layout for print, digital, and environmental work.
2021 Brand Guidelines delivered as 11” w x 8.5” h PDF, 98 pages. (CRF logo created by external vendor). Wrote and created guidelines content, logo variations, and rules for using the new system.
2021 Brand Guidelines. Implemented the new corporate branding, identity, and logos system that was created as a team in-house by all designers under guidance of the marketing director.
2021 Brand Guidelines. New system unified all the diverse meetings, sub-brands, partnerships, and divisions under the CRF umbrella.
2020 certificate redesign. Designed certificates into PDF files with fillable form fields and security protection. Certificates used in both print and auto generated online for physicians.
2020 Rebranding pitch presentation with new logo concepts and campaign application. Wrote copy, created logos, mockups, and layouts.
2019-2020 social media posts. Responsible for finding interesting #TBT (Throwback Thursday) photos from the digital and print photo archives.
2018 Branding campaign, design, and print ad spread (16.5” w 11” h) layouts for all corporate divisions. Client requested a minimal look with white space and light fonts.
2018 Branding and layout for flyer and social media posts
2018 Branding, design, and layout for slide presentation
2018 Branding and tri-fold brochure design and layout. 16” w x 9 “ h, folds down to 5.3” w x 9” h, 4-color process printing, coated paper.
2018 Branding and booth design mockup advertising the divisions
Conference photography by Richard Koek.
2016 Investment/fundraising brochure design and layout. 11.5” w x 7 “ h, 12 pages, 4-color process printing, saddle stitched, uncoated paper.
2015 Branding campaign and booth design advertising the divisions. Created 25th anniversary logo.
2015 Branding and booth wall panels design and layouts
2015 Branding and Booth design. Created custom 25 years anniversary photo collage of physicians at the center of the heart structure.
2015 Branding and pavilion on-site graphics
2015 Branding and tri-fold brochure design and layout. 17.88” w x 9 “ h, folds down to 6” w x 9” h, 4-color process printing, coated paper.
2013 Conference branding campaign concept ideas