Conceptualized, created, and executed new branding & identity campaign as the lead graphic designer within an in-house design and web development team. TCT (Transcatheter Cardiovascular Therapeutics) is the industry’s leading interventional cardiology conference, with approximately 10K global attendees. Physicians requested a more vibrant and colorful look. The same four colors and fonts established the brand, while a new color and design theme was introduced every year to help distinguish the conference from the previous year’s look. By using a combination of vector illustrations, photography, and clean typography, the branding was able to visually and creatively communicate messages in a unified way.
Role: Branding & identity, art direction, graphic design, infographics/maps, production/layout for print, digital, and environmental work.
TCT 2015’s theme utilizes triangles to show connection and teal as the major color. The color scheme is inspired by the San Francisco location and iconic Golden Gate Bridge. Home page website design and layout. Custom triangle graphics and floating navigation over background video. Hover effect fills each triangle.
Mobile version of home page
Week at a Glance Agenda layout and design
Mobile page layouts
Eblast designs
Industry website design and layout for desktop and mobile
App home page layout and designs for tablet and mobile. App executed by external vendor.
Slide presentation designs for PowerPoint.
Social media applications for posts and profile/background images
Various web banner advertisements
Various printed pieces: Satellite Guide (56 pages, saddle stitch, 8.5” w x 11 “ h), Ad (A5 size), and postcard (9” w x 6” h). 4-color process printing, coated paper.
Masthead design for daily printed 11” w x 15” h magazine distributed onsite. Layout of magazine done by external vendor.
Headset box packaging design
On-site environmental graphic designs printed and produced in collaboration with an external vendor. Conference photography by Richard Koek.
Signage template guidelines for the design and layout for different sizes and styles. External vendor used these as a starting point for all printed signage.