Identity Winner: GDUSA American Inhouse Design Awards
Conceptualized, created, and executed branding & identity campaign as the lead graphic designer within an in-house design and web development team. TCT (Transcatheter Cardiovascular Therapeutics) is the industry’s leading interventional cardiology conference, with approximately 10K global attendees. Physicians requested a more vibrant and colorful look. The same four colors and fonts established the brand, while a new color and design theme was introduced every year to help distinguish the conference from the previous year’s look. By using a combination of vector illustrations, photography, and clean typography, the branding was able to visually and creatively communicate messages in a unified way.
Role: Branding & identity, art direction, graphic design, infographics/maps, production/layout for print, digital, and environmental work.
TCT 2017’s theme utilizes a mountainous/forest landscape illustration collage and beige/brown earth tones as the major color to playfully emphasize the location in Denver, Colorado. The TCT 2017 logo was redesigned to reflect the change made to the parent organization’s new logo/branding done by an outside agency. Direct mail poster design and layout. 26.875” w x 17.875 “ h, folds down to 9” w x 6” h, 4-color process printing, uncoated paper.
Diversity pin giveaway design and packaging. Custom photo illustration of doctors. 4-color process printing. Card: 4” w x 4” h.
Diversity pin produced by external vendor
Various printed pieces: 8.5”w x 11” h: ad, flyers, button, and 9” w x 6” h postcard (4-color process printing, coated paper.)
Satellite Guide design and layout, includes custom map designs. 64 pages, saddle stitch, 8.5” w x 11 “ h, 4-color process printing on coated paper.
Pocket Planner design and layout. 92 pages, saddle stitch, 4” w x 9 “ h, 4-color process printing, coated paper.
Layout and print ad designs
Daily agenda schedule layout
Custom map designs
Prospectus delivered as PDF
Masthead design for daily printed 11” w x 15” h magazine distributed onsite. Layout of magazine done by external vendor.
Home page website design and layout for desktop and mobile. Mountain graphics were coded with animation for each slide transition.
Lanyard designs for faculty and attendees. Includes logo design for PCI/TAVR.
Diversity slider with custom photo illustration of doctors
Satellite program website layout
Industry website design
Eblast template designs and layouts
Social media applications for posts and profile/background images
Various web banner ads, email graphics, and slide/digital signage backgrounds designs
Slide presentation designs with copy editable in PowerPoint. Includes slide master design for template.
On-site environmental graphic designs printed and produced in collaboration with an external vendor. Conference photography by Richard Koek.
Booth mockup